Warwickshire County Council's Road Safety Education Team conducted this survey to identify current behaviours and attitudes towards active travel, and to learn how and why people walk and cycle, or why they currently don’t.
The aims of the survey were to:
The survey was designed to identify how best to support and enable Warwickshire residents to choose active travel as a mode of transport, and shape future educational interventions and campaigns. Responses from the survey will be used to help design a brand-new community campaign (#JustOneJourney) focussing on promoting active travel across Warwickshire, ensuring targeted and effective information and messaging.
The public were encouraged to take part in the survey through Ask Warwickshire and Facebook and Twitter promotion.
The survey received 863 responses from Warwickshire residents, with geographic representation from across Warwickshire. 6.72% were from North Warwickshire, 8.57% Nuneaton and Bedworth, 17.84% Rugby Borough, 41.14% Warwick District and 23.75% Stratford District. 31 responses were from non-Warwickshire residents who regularly visited Warwickshire.
Key information has been calculated from the number of respondents who answered the specific question.
Key statistics highlighted:
Key themes included:
The survey highlighted that for more uptake in walking and cycling in Warwickshire there needs to be:
In addition to quantitative data, qualitative data indicated that there are concerns when walking, which include cyclists on footpaths, vehicles parked on pavements and road users not adhering to the Highway Code.
This survey has helped us learn about Warwickshire residents' attitudes towards active travel and current travel behaviours. The findings from the survey have helped us develop and launch a new Safe and Active Travel website: https://www.warwickshire.gov.uk/warwickshire-safe-active-travel
The website has a variety of information and resources, developed in response to key themes highlighted in the survey. Including:
Next Steps:
The Road Safety Education Team would like to thank all members of the public who took the time to complete this survey and share their active travel experiences with us.
Can you share your travel habits to inform a new public-facing campaign from Warwickshire County Council’s Road Safety and Active Travel Team?
During the pandemic, and particularly during the three lockdown periods, multiple studies have shown that across the UK more people than ever before began adopting active travel: Walking, running, cycling or scooting.
This had a number of very positive benefits:
Since the end of the last formal lockdown, there has been evidence to suggest that these positive travel trends have been reversing and many residents have been returning to less active modes of transport for short journeys.
To inform a new behaviour chance campaign, Warwickshire County Council are keen to find out:
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